Advertising your Business using Current Events

Opportunistic advertising is not a new phenomenon. Major brands are increasingly taking advantage of pop culture trends and using them to sell their products and services.

When Pokémon GO was at its height in popularity in mid 2016, you could find a Pokémon related offer on many main street store windows.

Computer business owners can also take advantage of current events in the same way. Here are three current events you can use right now to sell your services.

Natural Disasters

There have been so many natural disasters in the news lately. A bad hurricane in Florida, a powerful storm in Ireland, earthquakes in Mexico and massive fires in California.

Many businesses are being destroyed by these disasters, so now is a great time to talk to your clients about setting up a business continuity plan.

By talking to your client about business continuity, there are opportunities to:

• Sell local backup options like external hard drives or NAS’s
• Sell cloud backup solutions
• Migrate their everyday services to the cloud, such as Office365 so they can work at any location
• Sell Uninterruptable Power Supplies and other power protection gear
• Sell responses to other threats such as cyber attacks

KRACK Attack

The KRACK Wi-fi vulnerability has been one of the most widespread vulnerabilities in recent times. Usually, security news tends to only appear on the geeky news sites, but this one bad enough to appear on mainstream media. So your clients are already hearing about it.

There is an opportunity inform your client about this vulnerability and build trust. You can tell them what it is and how it affects them. You can tell them to update their devices, and potentially offer to do it for them.

Black Friday

Black Friday is another huge event that we can piggy-back on and send out some offers.

For those of us outside the US, Black Friday is a huge shopping holiday after Thanksgiving. Many non-US retailers also have discounts during this time, and technology purchases tend to be very common on Black Friday.

While you may not want to compete with the big box stores on discounted hardware, there is an excellent opportunity to sell services.

Once your client buys their new device for a bargain price, it still needs to be set-up. You can offer to:

• Connect it to the network
• Install security updates
• Install third party software
• Transfer data from the old device to the new device, or even put the old hard drive into an external drive enclosure

You could send these offers to your existing client list, as well as post on social media to gain the attention of new customers.

If you aren’t confident writing or simply don’t have the time, join our Technibble White-Label Newsletter service. Our October business newsletter gives you pre-written, pre-formatted content to ask and educate your clients about business continuity.

Our November newsletter has two BONUS newsletters (on top of the usual 4) about KRACK and Black Friday.

If you join on or before the 24th of October, you will get access to both the current October edition and the upcoming November edition.

Join Here.