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6 Simple Rules for Effective Advertising – Part 2
In my earlier article about 6 simple rules for effective advertising, I covered defining your business persona, making a plan and being prepared. In this article I will cover the 3 remaining simple rules
VIEW POSTHow to be Selective with Customers you Take On
“You can’t market to everyone.” I remember this phrase by my college entrepreneurship professor quite well. At first I doubted her, thinking, well why couldn’t I market to everyone? What’s wrong
VIEW POSTThe Roller Coaster Marketing Cycle
A Computer Business owner isnt getting enough work so they start a big marketing push. This marketing push works and the business owner becomes too busy and stops marketing. A few weeks later they are
VIEW POST6 Simple Steps for Effective Advertising – Part 1
Many of you have written and asked me for more tips on advertising, to that end I have prepared a two part special which outlines six key steps for any business of any size. This is not intended to determine
VIEW POSTExpanding Your Business Into Healthcare IT
Healthcare IT technicians are in high demand. The USA healthcare job market is booming, and the rush to go electronic is placing large demands on finding the knowledgeable and competent IT professionals
VIEW POSTPartly Cloudy with a Chance of Efficiency
"The cloud" has become the new buzz phrase in the technology industry and whether or not you like the idea of using the Internet as a base camp, there are some cloud based tools that can increase
VIEW POSTBoost Your Profits – Dirt Cheap Advertising!
The cost of advertising your business can quickly add up, especially if you’re not careful. Every week I receive at least two phone calls from media agents promising me the world with their latest
VIEW POSTHow to Value Your Self Worth & Charge Appropriately
Being in IT and having friends in the industry go hand in hand it seems. So naturally, my buddies and I tend to get on the topic of IT-related discussions all too often. One particular topic that really
VIEW POSTGrow Your Computer Business… Sideways?
What’s all this talk about sideways? When a business grows sideways it simply means new units or areas are added in order to serve customers in new ways. These units can be complimentary to existing
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