marketing ideas.. opinions please?

Kitten Kong

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Hi all, I'm on a major marketing plan at the moment, targeting both small businesses and the residential market.

We have a local business directory setup online, so I am in the process of adding all the contacts into my database, ready for the mail merge, once its decided on which of these flyers I should put with it.

I have a few ideas running through my head, and wondering if you could please offer some valued opinions, and or criticism.

I am not going to be doing this for a couple of weeks yet, as I still need to finialise a few things on the website, as that has only been up and running a few days, and there are some tweaks and copy proofing to be done..



Idea 1, is a 2 page flyer, (printed on reverse too) which I can't produce properly here, but the idea is its in 3 columns, with the following text..

Coupon - Valid for 12 months

New Computer Installations for only £69.00*

How to get your new computer installed on-site with “no-hassles” by a qualified computer technician

After purchasing a new computer there can be several days of disruption before a new computer is fully productive. Old documents need to be copied across; email and address book transferred; software needs to be installed and data copied over. In addition, there are important details like antivirus precautions, Internet hook-up and maybe network connections.

Yes all this for an unbelievable £69.00

Normally worth hundreds of pounds in a business situation. Our normal price is actually £119.00 but you get a £50.00 credit if you use your old clunker (computer) as part payment. Actually any old computer qualifies as part payment.

But I only want my new computer installed and nothing else??
New computer installs which include Internet hookup, email setup, programs loaded, antivirus setup and antispyware installed qualify for the special price of £69.00

You must express your interest within twenty eight days to keep this coupon alive for 12 months

The offer is available for 3 months …but if you express interest within 28 days you can keep this special offer alive for 12 months.

Why do I need to express interest?

So we do not “over commit” in the next 12 months. Most people when they buy a new computer want immediate service to get up-and-running as fast as possible. We want to be able to give high quality immediate service.

Does “expressing interest” put me under any sort of obligation?
Definitely not! We just need an approximate idea of how many installs we need to provide for in the next 12 months.

How to express your interest so you get 12 months to use this special offer
All you need to do is pick up the phone and ring during office hours. That is Monday to Friday, 9am until 5pm. See contact details at the end of the flyer. Alternatively, you can email us at cadishead-computers.co.uk.

Okay what is the catch in this “too-good-to-be-true” offer?

There are absolutely no obligations to fulfil after the installation …just sample the service and get the benefits.

Refer a friend or colleague

Photocopy this flyer and give to your friends or colleagues so they too can benefit from this windfall. Remember this is a “time sensitive” offer. They need to express interest in this offer within 28 days to get the benefit for 12 months.

Do home computers qualify for the low cost installation service?
Yes, home computers are part of the installation service.

Here are some testimonials from business owners who regularly use the service

John from Jaeco Ltd:
We run a server based network and regularly add new computers. I have used the expert installation service for several years without mishaps.

Colin from Sheet Metals North West:
Periodically I get a new computer installed and the service suits me down to the ground.

Brian from Cooper Cars:
It is great getting a new computer installed without any hassles. It means I am productive from day one with a new computer.

Simon from Target Sales:
I run a single computer for my business and occasionally it needs replacing. I would recommend the installation service to everyone.

Sarah from Consulting Dietitians:
My computer is a very important part of my everyday life. I need it for all aspects of my business. By using the competent computer upgrade and installation service means I have more time to take care of things I do best.

What guarantees come with the computer installation?
All your data is carefully transferred preferably to a storage device leaving your existing system 100% intact in its original working state. As an alternative a cable will be attached from the old system to the new, so the old system is left in an operating state. Software is loaded on the new system and data imported. You don’t get to pay any money until the new system is up and running in a satisfactory state.

How long have you and your company been operating in the computer industry?
Cadishead Computers has been in business since 2006 to repair and maintain micro-computers. Although the industry has been through several changes, our main focus has always been computer maintenance.

A credit of £50.00 is available if you use your old computer as part payment
What happens to the existing data on my old computer? That is a very good question. We have special software that will delete the data so it can not be recovered. We will do the data destroy exercise with yourself in close attention.

What sort of computers do you install?

All types of computers are installed, purchased from any shop, wholesaler or Internet. Includes laptops, desktops, etc. There is only one common denominator and that is they must run the Windows operating system. That is Windows XP, Windows Vista, or Windows 7.

The real truth about new computer installations

Important point number1:

Most computer installations are not carried out at a fixed price …let alone £69. The service and price you pay depends upon the technician’s experience. The end result is you may get an unpleasant surprise in cost or service. What is really needed is a process like McDonalds where you get a consistent good quality at a fixed price.

Important point number 2:

The other extremely important factor is a fixed price “takes off the pressure.” Let me explain how this works: when you are working on an hourly rate there is pressure to get the job done as quickly as possible. This can create an atmosphere where mistakes can occur or some part of the process overlooked. Having a fixed price system with a checklist eliminates mistakes. It means the computer is correctly setup with security measures in place.

Important point number 3:

A step-by-step checklist at a fixed price is the only way to get reliable standards. Computer technicians all have different amounts of skill and education but a fixed system of achieving grades means consistent results.

Our Computer Installation Checklist

We have a step-by-step schedule to give uniform results …just like an airline pilot’s checklist. With “always on” Internet it is vital to have a computer installed in proper fashion.

Details of the installation package … what you get for £69
1.) Existing documents copied across.
2.) Existing Outlook/Outlook Express emails & address book transferred.
3.) Email account setup.
4.) One business software package such as MYOB, QuickBooks or Sage installed and data copied over and imported.
5.) All your general software such as Word & Excel loaded on your new computer.
6.) Computer hooked up to the Internet.
7.) Antivirus software loaded and updated.
8.) Favorites/Bookmarks copied from old computer.

What is not included in the £69 package

More than one business software installation and networking. Networking is available for Microsoft products. These additional tasks are carried out at an hourly rate of £45.00

What you need to supply with your new computer
1.) All CDs for general software such as Word & Excel. (Microsoft Office.)
2.) Password and logins for your email, ADSL and Internet connections.
3.) Any CDs for business software like MYOB & QuickBooks etc.

The Software supplied and installed for free
1.) Latest version of Acrobat Reader
2.) Open Office if needed.(So you can create and read Microsoft Word and Excel.) You don’t need to purchase Microsoft Office.
3.) Antivirus software …trial or free versions.
4.) Antispyware software.

Additional hardware and software can be supplied
Hardware such as routers or software can be supplied with the installation.

Are service agreements available after the installation?
Yes, for those who need regular computer maintenance we have a support system.

Don’t let this cost saving opportunity slip away
You must express your interest within 28 days to get the full 12 months benefit.

Call Nigel: 0161 776 9785
or Mobile 07950 636435
Email - cadishead-computers@hotmail.co.uk
.
Contact person:

…………………………………………..

Phone:…………………………………..
Cadishead Computers
24 Warwick Road
Cadishead
Manchester
M44 5HE
Phone: 0161 776 9785
Mobile 07950 636435
Email cadishead-computers@hotmail.co.uk
www.cadishead-computers.co.uk
** Offer applies to Irlam / Cadishead / Rixton only
*** Installations are carried out during office hours on a non-urgent basis.

There is either the above, or

When it comes to your small business, there's never a good time for a server to crash, a hard drive to go bad, or a monitor to simply stop working. A small technical issue can quickly blossom into a full scale business emergency if it isn't correctly handled. And the reality is that most small businesses are unable to afford full-time IT staff that can help with day-to-day issues and manage problems as they arise.
Thankfully you have an alternative to hiring costly in-house IT techs. Let Cadishead Computers service as your outsource IT Department. Our highly skilled technical experts can handle all aspects of your tech support, network support and server support needs.
We have the ability to fix all computer related problems, Our services include but are not limited to Network Setup (Hard wired, and Wireless), Full desktop and laptop upgrades, Operating System upgrades, Virus / Malware attacks, Laptop keyboards, screen replacements, to a complete back up.
Call for a free quotation
Remote Support is also available!
Yours Sincerely

Nigel Perry
Cadishead Computers
(copied from another forum member)

and for the residential market, I am aiming to print off these leaflets below, and get them into as many cafe shops, newsagents, hairdressers etc as possible, together with some business cards..



24 Warwick Road, Cadishead, Manchester, M44 5HE
www.cadishead-computers.co.uk

Do you have a laptop or computer problem?
Is your pc running slow?, acting funny?

PC Repairs / Services & Upgrades Laptop Repairs / Notebook repairs
Virus Removal & Spyware Clearing Computer Installations
Configuration & Setup 2nd Hand Computers from £69
Data Transfer / Retrieval Home Networking

All computers repaired in our fully equipped workshop

Tel: 0161 776 9785 Mobile :07950 636435
Email : cadishead-computers@hotmail.co.uk

!! Special Offer !!
Full 52 point PC Health Check, complete with printout of any suggestions for improvement
Health Check includes
Hard Drive check. Memory check. Full Virus Scan*, Disk Defragmentation. Full Clean up of all parts and case. Full Checks for Spyware*. All windows updates completed. Install / upgrade of anti virus program Installation of spyware program

** Free Online updates – No ongoing fees after our visit **
All above for just £45
!! Special Offer Valid on all Windows based machines until end of August 2010 !!
* Virus / Malware removal not included in this offer. Please call for further details

Again the formatting does not come out well with copy and pasting, but you get the idea..

any and all ideas are truly welcome.
I have very little experience with marketing, as the above shows..
 
If you are doing a lot of reinstalls I advise paying for the pro version of http://ninite.com/ - it will save you a LOT of time, you can try it a couple of times free before it blocks you but it is worth supporting them because we save at least 4-6 hours a week at our shop with it.
 
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