Just based on all the offerings here, I'm willing to say that it really comes close to "a SSD, is an SSD, is an SSD," as far as probability of failure if it comes from any of the major brands.
We have reports of isolated failures for all of them, and that the majority of them are doing just fine. The brands certain people hate are ones that have worked just fine for others, and over long periods of time.
We all know that in this business if something is consistently slipshod over even a not so long period of time the maker of said thing is likely to go belly up, fast. We also know that even the top shelf makers of specific components have been known to produce "lemon runs" whether those are within an otherwise perfectly successful product line or just a bum model.
I've now got machines, whether my own or belonging to clients, using Adata, Crucial, PNY, and Samsung. None have, as of yet, failed. And I have no way of predicting whether any of them ever will (or at least whether they will prematurely).
As this topic has progressed I've been inclined to become less and less brand loyal, not more and more, at least from a reliability perspective. What "comes with" as far as utilities or length of warranty or ease of dealing with customer service are all critically important, too, but separate issues.