tankman1989
Active Member
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There was a thread in teh Biz section about a radio interview that got me thinking about a way to promote your business in a free manner. What you could do is contact your local paper or radio station and see if you can form some kind of relationship in which you provide your "expert", or more likely "professional" opinion about specific subject matter.
In most of our cases this will be computers and/or technology. While they may already have someone who writes these columns you may be able to become a contributing member or a go to "expert" (see last paragraph for reason not to be called expert). You could keep track of current trends, new products, new issues, viruses, major security issues, service packs, major releases, etc. You could write up a summary of these topics, how they apply, who might benefit or fall victim to them, how they are installed or infected, how to manage or clean them up (or how to contact a professional to do so), etc. This could be a weekly or monthly thing like "week in tech" or "this months tech news/update". All of this should lead the journalist to site their source and give proper recognition to the contributor listing at least your name and business if not your contact information as well. I forgot to mention that product review could also be an interesting topic as well and maybe even customer reviews and opinions (which may be used as an additional source for the journalist).
IDK what else to say about this but I would check with both AM and FM stations from your local area and ideally find a way for your topic to be covered during commute times, morning or evening.
In addition to this, I have a friend who has received TV and print coverage for their charitable services to other charities and non-profits. They have had considerable free exposure for this but I don't know how he found coverage for this (I can ask). My friend also does a certain percentage of his work for free for families that are very poor/on the poverty level which got him some coverage, business and community goodwill.
As a note, I would be hesitant of allowing yourself to be described as an "expert" . That word, IMHO, is too readily used and has lost it's full meaning. I highly doubt if many here are true experts as that takes a VERY considerable amount of time and being top in that specific field. I recently read a book which covered this issues and it stated that an expert is an absolute master within a specified field and required almost a lifetime of dedication to acquire. They state that to become an expert in a field such as a musical instrument takes on average 10,000 hours of practice or playing! Instead of expert many of us would be considered professionals (if topic/subject is done/performed for money or livelihood). IDK what word could be used to described a highly skilled person who is well above novice but not so highly skilled as a master or expert; someone between moderate and expert. Ideas?
So, what are your thoughts on this?
In most of our cases this will be computers and/or technology. While they may already have someone who writes these columns you may be able to become a contributing member or a go to "expert" (see last paragraph for reason not to be called expert). You could keep track of current trends, new products, new issues, viruses, major security issues, service packs, major releases, etc. You could write up a summary of these topics, how they apply, who might benefit or fall victim to them, how they are installed or infected, how to manage or clean them up (or how to contact a professional to do so), etc. This could be a weekly or monthly thing like "week in tech" or "this months tech news/update". All of this should lead the journalist to site their source and give proper recognition to the contributor listing at least your name and business if not your contact information as well. I forgot to mention that product review could also be an interesting topic as well and maybe even customer reviews and opinions (which may be used as an additional source for the journalist).
IDK what else to say about this but I would check with both AM and FM stations from your local area and ideally find a way for your topic to be covered during commute times, morning or evening.
In addition to this, I have a friend who has received TV and print coverage for their charitable services to other charities and non-profits. They have had considerable free exposure for this but I don't know how he found coverage for this (I can ask). My friend also does a certain percentage of his work for free for families that are very poor/on the poverty level which got him some coverage, business and community goodwill.
As a note, I would be hesitant of allowing yourself to be described as an "expert" . That word, IMHO, is too readily used and has lost it's full meaning. I highly doubt if many here are true experts as that takes a VERY considerable amount of time and being top in that specific field. I recently read a book which covered this issues and it stated that an expert is an absolute master within a specified field and required almost a lifetime of dedication to acquire. They state that to become an expert in a field such as a musical instrument takes on average 10,000 hours of practice or playing! Instead of expert many of us would be considered professionals (if topic/subject is done/performed for money or livelihood). IDK what word could be used to described a highly skilled person who is well above novice but not so highly skilled as a master or expert; someone between moderate and expert. Ideas?
So, what are your thoughts on this?
