How To Find High Paying Computer Repair Clients

We’ve all probably had customers from the full range of clients, from those who let you finish the job and refuse to pay anything, to clients who receive the bill and then proceed to give you a large tip, perhaps 50% more of your invoice, because they’re so impressed with your work. Advertising plays a part, but you need selective advertising, a professional aspect, attention to your services, among other things. How can you find those really good clients? Even more importantly, how can you find high paying long term clients?

Selective Advertising

If you’re looking for residential clients, target the high income neighborhoods with flyers and business cards. It’s best if you can make a personal connection with the householders rather than just leaving a piece of paper in their door or having it delivered to their mailbox using the Postal Service. If you’re looking for business clients, target the businesses that have a high cash flow such as doctors, dentists, surgeons, managers, and CEOs.

After you’ve finished those categories, try loan companies, popular repair service industries such as the busy auto repair shops, electricians, and construction companies. You want to target industries with high profit margins instead of the shops that are just barely getting along and will need a payment plan to even cover one of your invoices.

If there are bulletin boards in public places or places of business that your target audience frequents, put up some business cards and perhaps a flyer. If there are periodicals that are targeted towards your audience, or that you know your audience reads frequently, see how much it would cost to feature an ad for your business. It doesn’t have to be paper media, it might be digital publications where you’ll find an ad may be successful, such as in chamber of commerce email newsletters or digital periodicals.

Word of Mouth Advertising

Word of mouth advertising is your best friend with selective advertising. You want those higher paying and long term clients to recommend you to their friends and associates, so initiate a referral program where clients get discounts for referring their friends and business associates. Drop some business cards with those clients so they have cards to hand out to their friends and neighbors.

When you start getting what you might call ‘high profile’ clients, politely ask if they would consider maybe a few notes that you could use as a testimonial for your services. This will be a huge boost to your client base if your testimonials are from well known and influential individuals in your community. This can often be just as powerful as word of mouth advertising since the reputation of your clients is an instant doorway to more business for you.

Professional Aspect

Make sure your uniform or working outfit is professional looking and clean. If you’re wearing a pair of jeans that look like they were used for target practice with live ammunition and then passed from player to player in a paintball game, you’ll have to admit, it’s not very professional looking. Keep your tools clean and organized, and make sure you project a professional appearance. Unkempt hair and a lack of hygeine will also chase away professionals who may be your potential long term clients.

Another way to boost your professional aspect is to invest in a professional website that is mobile device friendly. When professionals and high paying clients visit your website, do they find a patchwork website hosted by a free service with ads up and down the page, or a professional website that tells them what you do and perhaps has testimonials from other clients whose opinions they will respect? Is your branding and color scheme consistent or does it look like you scanned a napkin scrawl and uploaded it as your logo?

When you’re on the job, do you manifest self-confidence? A lack of conviction when discussing your knowledge about the task or what you’re about to do says much about your experience. If you hand them the bill with an attitude of ‘Is this too much?’, you’re also expressing doubt about your abilities and the rate you’re charging, which can reflect badly on you as well.

Your Services

Part of attracting higher paying clients is how your services appear to them. Your services need to appear to be ‘high end’ services. You’re more likely to attract better clients with services such as ‘Full Service’ or ‘Premium’ etc, rather than ‘Kwik Klean’. You need to focus on attention to detail and high quality when you talk or write about your services.

If you’re contacted for your services, how quickly do you respond? When you show up for a job, are you punctual or even a little early, or are you late? After the job, follow up with them on the job and make sure they still feel like you took care of them and are interested in them. Show a lot of personal interest and make them feel they are your number one client.

If you offer ‘freebies’, you’ll likely attract people who want everything for free. While it can be a good way to get customers in the door, and you’re interested in quantity over quality, that’s fine, but if you’re looking for quality clients, offering ‘freebies’ isn’t really a good way to attract those clients.

Attracting better, higher paying, and long term clients may take some work, but make the opportunites by taking the initiative to attract them, and in the long run you won’t regret it. If you have any tips on attracting better clients, drop a tip below!