How to Improve MSP Website Conversions

In this video, I share a quick tip to help your Managed Services website convert better.

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Transcription:

Bryce Whitty here from Technibble.com. Something I often see on a lot of managed service websites is people starting with the product rather than the problem, and then they have trouble with their MSP website not converting.

I have seen website navigation that shows “What they offer” and under that you can see options like “Switchvox”, “Sophos”, “BYOD” and “Virtualization”.

So what option should your visitor choose? How do they know that Switchvox may solve their phone issues?

How do they know that Sophos may prevent them from getting hacked or allow them to follow compliance? How do they know that “Virtualization” will help them scale?

It’s not really up to your visitor to know the technology or the brand name. They only know what their problem is. It’s up to you to diagnose the problem and prescribe the right technology. A better way to do this is would be to change the dropdown to “Problems we Solve”. And some of the options might be “Protect Your Business from Hackers”. I mean that’s a simplification of what a UTM appliance like Sophos does, but your prospects understand it.

Or maybe “My Business is Growing Fast” as an option of a problem you solve. And from there you can mention how you help businesses scale. And from there you can prescribe cloud or virtualization as the solution to the problem.

If you provide services to other technical people or a specialist in just one area, then definitely go with technologies and brand-names, but if you are after the average business owner, then start with the problem.

That’s it for this video, I hope that helped. This is Bryce Whitty from Technibble.com