Improve Your Social Skills as a Tech
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Improve Your Social Skills as a Tech

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As Techs, sometimes we lose focus on the customers and clients and focus on the systems we work on, and our social skills can suffer as a result. Perhaps we never had much social skill to begin with, and we were never a social individual to start with. Why do you need to have good social skills as a Tech, and how can you improve them?

Why You Need Good Social Skills

As a Technician in the service industry, we don’t just deal with machines, we deal with their owners. As business owners and contractors, or even employees, we have direct contact with people on a daily basis, and lack of social skills can hurt our business and our livelihood, whereas improving our social skills will improve our business. Our social skills need to make people feel secure about working with us. Ask yourself, ‘Are people happier when they leave my place of business than when they arrived? Did they feel special or did they feel like they were just another number on our list? Did they feel like they were taken care of as a valued customer?’

Why is it so crucial to our business to improve our social skills? If you were the client with the machine full of memories, personal and business data, and years of work in the form of collected software and utilities, would you hand that over to just anyone to work on? I know I wouldn’t. I would want someone I could trust, someone who was personable, who demonstrated interest in me and in what I was handing over to them to work on, someone civil, reasonable, and courteous as a matter of being professional. What we need to ask ourselves is ‘Is that what my customers see in me?’

An important truth was demonstrated to me a long time ago, that ‘people don’t care what you know until they know that you care’, and that is a primary concern in the service industries. Clients and customers thrive on excellent customer service, and they’ll often go out of their way to refer businesses who have treated them very well, leading to much more business for you. Improving your social skills is the direct step to improving your customer service and the social side of your business.

How To Improve

Start by greeting the customer courteously when they call you or walk in your door. Remember to always smile, even if you’re worn out and just not in the mood. It’s contagious, and they’ll brighten up if you wear a smile. If it’s common in your area, exchange pleasantries, and then ask them how you can help them. If you’re currently busy with another customer and no one else is available to help them, inform them immediately that you’ll be with them in a moment. Sometimes all a customer needs to know in a brick and mortar shop is where to find a particular range of products so they can pick and choose, and sometimes it only takes a second or two to point the aisle or area out to them and go back to your present customer, without making the current customer feel like they’re being put on the back burner.

When dealing with the customer, listen patiently while they discuss the problem they’re having, and acknowledge what they’re saying without taking over. When they’re done, ask any qualifying questions you need to narrow down what might need to be done, and then get down to business with them, depending on your repair policy, as far as giving estimates or taking a look at the system before calling them with an estimate.

When you go to a place of business to deal with a client or customer, be polite and professional. You might have to deal with receptionists and secretaries before you get in touch with the owner or director of the department, so strike up a conversation and be pleasant, and you might find they need help with a machine at their house, and they’ll be more likely to call you if they know you already and you’ve made a good impression on them. When dealing with your client, be respectful. They might not know the difference between a phone jack and an ethernet port, so come down to their level and don’t look down your nose at them or give sarcastic replies. If you’re respectful and treat them well, as with the secretaries and other workers, they might call you to work on machines at their house as well, or give you more business.

If you go to a residence to work on a system or troubleshoot issues, greet the customer, and if appropriate, exchange pleasantries and then get down to business. Depending on the neighborhood or the household, they may have some really nice flooring and have a ‘socks only’ policy, and I respect that as a guest to their home, but it’s a very rare occurrence where they ask you to take care with their floors, in my experience.

Be conversational, inquire about what they do for work, and make small talk. Make sure you answer all their questions, and be a very good listener. Give them eye contact when they’re talking to you, but don’t stare them down. Don’t focus so much on the work and on the system you’re working on that you lose focus on the customer and either don’t reply to their questions or acknowledge what they’re saying. If they think you’re ignoring them, you’ll come across as rude and impolite.

Make sure you take care of everything they asked you to work on. If your memory is like mine, you might want to take a little notepad and write things down as they mention them so you don’t forget. If they notice you doing that, it will impress on them that you take what they say seriously, and it really shows personal interest. Make them feel like they’re your best client, and the most important customer. If you do, they’re much more likely to call you back even for a small issue, because you have a positive effect on them when you’re there.

If you’re still finding trouble working on your ‘people skills’, grab a friend, practice a job scenario with them, and ask them how you did, and what you can improve on. Pick a friend that has good social skills and someone who can give you constructive criticism that will help you improve your social skills. When they give you advice, write it down, and on each job, work at those main points and you’re sure to improve your customer service with your customers.

If you have any tips on improving your social skills on the job, drop a tip below! We’d love to hear it.

  • Greg Rajewski says:

    Micah, that article topic was a long overdue!

    This aspect of computer support has long been ignored and I am happy to see someone courageous enough to point out what most everyone knows: Many technicians can lack social skills.

    Your suggestions are a positive step and I hope that those techs who take offense at your article first pause to reflect on why they are offended before they comment here.

  • Gary Richtmeyer says:

    Agree highly with the various suggestions. Very important in a shop environment, but social skills are even MORE important for the onsite tech. I know quite a few techs that work in shops that are great techs, but would fail miserably if they ever went onsite — their social and customer relationship skills are so lacking.

    One additional suggestion if you’re onsite: when you think you’re finished, ask the customer “Is there anything else I can do for you today?” Not only does it convey you want the customer to be happy, it’s something you can fall back on if they later call complaining you didn’t fix something else that they forgot to mention.

  • Jim Carter says:

    I have heard complaints about my competition when it comes to social/communication skills. The article offers many great suggestions–which is always the case here. I’d like to sound a cautionary note on this topic however. After 15 years of being one on one with the public, I’ve found that sometimes the “relationship” between tech and customer can get distorted. Customers can get too comfortable with you and begin to believe the relationship isn’t strictly business. Examples would include: sharing very personal, intimate details about their lives instead of focusing on computer issues. Phone calls at all hours of the day and night over trivial things makes me think some customers believe a friendship is in place. Why else would someone continually call late at night, on holidays/Sundays when they are fully aware of your business hours? I’ve also had (on many occasions) customers who asked very personal questions. Bottom line…most things in life require a happy balance. On one hand, don’t be cold, unapproachable and tight lipped. On the other hand, pay attention to signs that maybe you’ve been a bit too personable with some and be prepared to pull back and gently outline the parameters of your relationship with customers.

    • John Kirkham says:

      Jim, couldn’t have said it better. One of the main reason’s I’m leaving the IT game, because of absolutely ridiculous phone calls, over the smallest issues, constantly. Their unwillingness to offer any money for multiple advice sessions, and the implied importance of their call (like I should care) after hours.
      The worst thing I somehow allowed to happen was a client list of over 6o year old retiree’s, who were good originally for referrals, their Son owns a business etc., but when your actively blocking their number, you know it’s time to move on.
      Last week I was asked to do a job for free since I’d done work the previous weekend, in her mind, she’d rolled 2 jobs into one payment, just like magic! This stuff warps your mind after a while. They’d never treat a normal business owner like this, so how come?… it seems those who grew up as young adults in 50’s or even early ’60’s were arrogant. It’s the only age group that give’s me grief above all else.

      • lan101 says:

        That’s actually a little surprising that you have a lot of problems with this age group. I’ve had some annoying ones at times too, but not like the extent your talking. Also most have always been more than willing to pay for my service. It’s the younger crowd to me that seems cheap or wanting extra things done for no additional charge etc.

        It’s kind of a trade off really. Less headaches with the younger crowd because they are more saavy, but most are cheap at least around here.

        Or the older crowd that might have annoyance issues, but in my case seem more than willing to pay.

      • Jim Carter says:

        I can certainly relate to having customers who believe you owe them something beyond quality service for the exact amount of time you’ve charged. Over the years I’ve been asked for some ridiculous deeds: looking the “other way” on sales tax, installing spyware on a PC owned by the U.S. government, etc. These two most crazy examples were from adults with a higher education. In the past 2 years or so my biggest issue has been people who turned combative after having been good customers for years. ALL WERE OVER 60…both male and female. I’d rather have fewer customers showing a greater amount of respective for me and my right to a personal life.

        I decided to get control over things by: (1) changing my business hours (2) publicizing those hours like never before (3) blocking my phone on weekends and holidays so only personal calls could come through (4) blocking combative customers permanently after having informed them they were being dropped as clients (5) blocking calls from solicitors (6) blocking callers who ask silly questions like “would you buy my used keyboard?”

        My stress level is way down…I get more work accomplished in less time…my customers are getting better service…and have more free time to take care of things in my life!

  • Matthew Rodela says:

    Good social skills are arguably more important than tech skills when it comes to the success of your computer business. I sometimes find it annoying when a customer tries to talk to me while I’m working on their computer…but if I smile and interact with them, even if I’m busy troubleshooting, it goes a long way. When I’ve either told them politely that I was busy, or tried to subtly ignore them altogether, those situations didn’t seem to go as smoothly…and the customer was less likely to call me back. Great topic Micah!

    Matthew, aka “Your Friendly Neighborhood Computer Guy”
    http://www.yfncg.com

  • Malcolm says:

    I totally agree with your comment about a notebook and a list – especially when I’m on a residential call.

    I make a point of writing down each thing they tell me about their setup. Then at the end of the session I go through the list with them ticking off each item: The error message is gone,Yep. Your phone is syncing Yep. The hard disk noise has stopped Yep. etc, And end with asking if there’s anything else I can help them with..This reminds them of everything we’ve covered sometimes brings more work.

    I also make a point of leaving a name card and asking them to pass it on to any one they know who might need my services – word of mouth is the best (and least expensive) advertising.

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