How to Get Your MSP Business Unstuck

Today I am going to share with you a common reason why managed service providers get stuck, and what to do about it.

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Transcription:

Bryce Whitty here from Technibble.com. Today I am going to share with you a common reason why many managed service providers get stuck, and what to do about it.

So the problem I see is a lot of MSPs “playing business” rather than “doing business”. Playing business is doing the tasks that make you feel like you are running a business, or just keeping busy, but it doesn’t actually “move the needle” to improve your business. It doesn’t actually improve your situation.

I see a lot of this with discussion of “tech stacks”. Having a good stack of tools that play nice together is definitely important, but you need someone to sell it to. We understand tech, and figuring out tech stacks is in our comfort zone.

Actually getting out there, marketing and prospecting puts us out of our comfort zone, but these are the tasks that actually “move the needle” in our businesses. Even reading various MSP sites and groups, we are learning, and it feels like we are working on our business while we are doing it, but it is just more consumption. It’s like watching TV. There comes a point where we need to stop reading and just start doing. Do you have enough information to implement that thing right now? and if so, go do it.

I find the best way is to do it in bursts. Read what you need to read, formulate a plan, then just get off those sites and just do it. If you get stuck, find the answer you need on those sites, and get back to doing. So the next task you do, ask yourself “Will this task move the needle?”. If not, change to a task that does.

That’s it for this video. I hope you enjoyed it and I welcome your comments.

This is Bryce Whitty from Technibble.com