Is Your MSP Not Landing Deals?

Are you pitching your MSP services but not landing deals? This might be the problem.

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Transcription:

Bryce Whitty here from Technibble.com and in this video I would like to share with you what to do if you are pitching your MSP services, but not any landing deals.

I see many people blame the location they are in or the niche they are targeting or even just a little bit of bad luck perhaps.

It nearly always comes back to you not having a compelling enough offer. What can you offer a prospective business that makes them think they would be ABSOLUTELY crazy not to have it.

And is the PAIN of that problem worth paying you to solve it?

Some pain points are a minor inconvenience which they can tolerate, while others cost a client many hours per week.

Don’t spout the usual remote monitoring and management, because most end-users don’t see that big a benefit of that. But they may understand the troubles they are having with their email for example.

Take the time to figure out what their main pain points are and angle your pitch to solve specifically that.

Tell them how much time or money it would save them. Do the math FOR them and make it super obvious that they’d be a lot better off with your services.

For example, their existing email problems are resulting in missed work. How much is a single job worth to them when they miss it? How much does it cost for you to fix this problem?

You can often find out what their pain point is by straight up asking them “What is your biggest technology problem is?”.

The secretary or other gatekeeper often knows what this issue is, so you usually don’t have to dig too deep to find out.

So, figure out a pain point, propose a solution and do the math of how much money they will make with your services, or lose without.