Navigating ‘The Dip’ for MSP Marketing Success

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Maintaining marketing momentum is hard. In this article, we show you how to conquer “The Dip” for effective Managed Services marketing.

Years ago, I read the book called “The Dip” by Seth Godin,

“The Dip” is that challenging period after the initial excitement and enthusiasm have worn off, progress slows down, and obstacles become more significant.

The book talks about how to differentiate between a dip and a dead-end, guiding readers to make better decisions about when to persist and when to quit.

And I think “The Dip” applies a lot to managed service marketing.

Many people ask: “What marketing works in managed services?” and the thing is, almost any marketing works if you do it consistently enough.

You can’t just go to a single BNI meeting and hope to get many leads; you must stay there for a while, build contacts, and grow people’s trust in you.

You can’t do a bit of SEO and expect to rank top of Google; you have to keep doing it and may not see results for more than six months to a year.

So many of your competitors will stop in the dip. They get that burst of energy, do a bunch of marketing once off, then say it doesn’t work and quit.

But it’s those who reach the other side who find success. Consistency pays off.

Automating what you can is the easiest way to maintain a certain level of marketing consistency. That could be loading up a bunch of marketing materials like what we offer at Technibble and having scheduling tools auto-post them at predefined intervals.

Another option is to delegate it to a virtual assistant, as some marketing activities aren’t easily automated while you focus on growing your business.

Consistency is the cornerstone of effective marketing, and maintaining consistency through the dip is easy when OTHER people or systems do it for you.