The Marriott Hack Can Drive New Clients to Your MSP—Here’s How to Use It [Free Resource]

Timing is super important in MSP marketing. Right now, we have a unique opportunity to make sure our clients and prospects understand just how costly a lack of proper IT security can be.

Keep reading for a free resource on how to take advantage of this opportunity.

If there’s ever been a wake-up call for businesses to step up their data security game, the Marriott hack is it.

If you have yet to hear, Marriott International (the Hotel brand) is paying $52 million in settlements for a series of data breaches that exposed the personal information of over 340 million people. This hack could have been avoided with some basic security measures that most MSPs offer.

So, how do we, as managed service providers, make the most of this news?

Get in front of your prospects by releasing an article and use this moment to remind your clients of the high price of neglect—in financial penalties, damage to reputation, and lost trust.

Of course, content creation takes time, so we’ve written an article for you that you can use for free.

> Grab it here

It outlines what happened, how each issue could have been avoided, and how you can help prevent it from happening to your prospects.

You can send the article to your email list and post it to your Facebook page or LinkedIn profile.

If you don’t have a following (or even if you do), post the article on your business blog and share the link to a Facebook group.

It could be in a group with your target audience (like Dentists, Accountants, or Lawyers) or a local community group.

If prospects visit your business blog to read the article, you can also “capture them” with the Facebook retargeting pixel. Then, pay for very inexpensive ads and stay in front of your prospects continuously.

Don’t miss out on this golden opportunity. The Marriott headlines are still fresh, so use them to reinforce the value of your services. Share the article, initiate discussions, and position yourself as the partner that shields your clients from negative publicity.

Grab the free article here