Tweak Your Advertising For Christmas

Christmas is coming around and everyone is buying things for their family and friends. Consumer electronics is growing in demand every year with digital cameras, mp3 players, mobile phones and laptops becoming more accessible. Plenty of people are finding that their aging parents are quite confident using a digital camera. So, how can a computer technician take advantage of this Christmas buying frenzy? Read on.

You can take advantage of this christmas buying frenzy by sending your clients “How to buy” tips via snail-mail or email.

What do you do when you are planning to buy a certain gadget for yourself? I will personally search Google for “ProductName reviews” and “ProductName problem” long before I buy anything. If I was buying a digital camera, I’d be carefully researching all the factors that make up a good camera, not just buying based on megapixels.

In my “how to buy” tips for my clients, I might mention that typically higher megapixels the better. However, I would also mention that zoom is another thing to consider as some people can get tricked by the cameras digital zoom abilities (which is useless), only optical zoom matters.

By telling them the potential traps, it helps build your profile as the honest computer guy and makes them feel that you are always looking out for them.

Below those “how to buy” tips, you can have your advertising text along the lines of “We can install it professionally for you and show you how to use it to its full potential. Just give us a call at…”.

This method is particularly effective advertising because you are marketing to your existing clients who already know you and trust you. They are much more likely to keep that advertising around for a while because it “may come in handy”.