What to do When Your Prospects Don’t Value IT

Do your prospects think that their Windows XP machines don’t need upgrading because they are “currently working fine”? Here is what to do when your prospects don’t value IT.

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Transcription:

Bryce Whitty here from Technibble.com and in this video I’d like to share with you what to do when your clients don’t value IT.

So I know any of us have seen it before, where you go into a business and see that they are still on Windows XP and Server 2003, so you recommend some upgrades.

But the problem is some of them don’t see the need to upgrade because “its currently working fine”.

So there are generally two types of people here, those who don’t know, and those who don’t care.

If you feel they just don’t understand, you could mention the cost of a breach for example. Maybe the cost of downtime, paying staff who can’t work.

But after all this, there will be some that still don’t see the value.
If you feel like you informed them the best you can, just walk away.

You can’t force people who don’t value IT, to value IT. You can leave a card with their managers when the inevitable disaster happens. You can add them to your mailing list where you send out your cybersecurity articles about recent threats, but sometimes a disaster needs to happen to get them to care. For now, your time is better spent focusing on selling to your ideal client.

One who DOES value IT, and thinks you’re a hero keeping them away from disaster.

Don’t waste time on those who don’t.