Why Would Your Managed Service Clients Care?

As entrepreneurs, we are often thinking of new product and service ideas. However, you need to always ask yourself “Why would the client care?”

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Transcription:

Bryce Whitty here from Technibble.com and in this video I would like to talk about the “Why would the client care” filter.

As entrepreneurs, we are often thinking of new product and service ideas. You might have heard of new technology which all sounds very exciting and you want to add it to your tech stack. It’s all very exciting and may tickle your tech nerve just right. However, you need to always ask yourself “Why would the client care?”

Or even things that have been around for a while like network and application monitoring. You can see the performance of the network devices in real time through graphs. That’s nice. You can setup threshold-based monitoring which alerts you when something is spiking. Great. But why does the client care?

Because it means no slow internet. Now that’s something they care about.

Whatever technology or service you are offering, always ask yourself how its going to benefit the client and why should they care. How is it going to solve their problems? I personally love to tinker, but make sure you are tinkering with the right things that actually push your business forward.