Your MSP is Not Making Enough Offers

“If you aren’t making enough money, you aren’t putting out enough offers.”

I heard it several years ago at a conference, which has always stuck with me.

I think we are all guilty of doing tasks in our business to give the impression of being busy. We tweak our stack, automate some tasks, chat on some forums, and feel we’ve done something positive for our business.

These tasks may keep business running but don’t actually move the needle.

So why do we do busy work but not actual selling that moves the needle? Because it’s uncomfortable.

In my teens, I worked in video stores and was encouraged to upsell and cross-sell. I was told to encourage the customers to choose more DVDs to meet the requirements for a deal or ask them if they wanted any snacks.

At first, I hated it. As your typical introverted nerd, outright selling felt very unnatural to me.

But you know what? It did work.

I remember people taking me up on my offer at least 30-40% of the time, which meant more revenue for the business at the end of the month.

After a while, when you do it enough, it becomes second nature, and it is no longer uncomfortable.

So, back to the opening line:

“If you aren’t making enough money, you aren’t putting out enough offers.”

How often are you actually presenting offers to your clients and prospects?

As Managed Service Providers, we aren’t asking our clients and prospects if they “want fries with that”; instead, you should constantly make them aware of your services and that you can solve their problems.

While I am sure they know that viruses exist and should ignore emails from foreign princes, they may not know about more advanced threats like supply chain attacks or zero-day vulnerabilities.

You need to constantly let them know that these threats exist and that you are looking out for them.

It shouldn’t all be doom-and-gloom either, but also mention ways their business can work better.

An excellent way to do this is to send out regular MSP-related content. You have an opportunity to make soft offers multiple times a week without feeling uncomfortable.

You inform the client or prospect, build trust, and make the offer. They won’t convert every time, but it’s about being there with the right message at the right time.

I know its a bit meta, but a good way to demonstrate an offer at the end of an article is to mention our own offering. We have a massive library of premium MSP content that can shortcut this entire process for you. You can make regular soft offers by sending out our informative articles as if you wrote them.

You educate your prospects and clients, build trust, and tell them about your different services. It’s a win-win.

We’re also running a short sale for the next week, so it’s a great time to join our Technibble Marketing Membership.  
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Our monthly accounts are $7 for the first month, and our yearly accounts save you a total of $299 off the regular full monthly price in a whole year.
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We also have a money-back guarantee, so it’s absolutely no risk.

Offer ends Friday the 4th of October 2024.
> Click here for more information.

It’s a very small investment to be able to make frequent guilt-free offers to your clients and prospects.