RyansPCRepairs
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- Location
- Southern california
**
EDIT: I think I've miscommunicated what this thread is about. The goal of this is not to make sales at doors, or to try to sell something upfront, but to make a quick contact with your neighbors (I do this locally only) and leave them with something (a flyer) with info on how to contact you. The longest interaction I've had was 30 seconds. Most of the time I'm gone in 10.
The title should be: Introducing yourself Door-to-door.
**
Hi guys. I've just got back from handing out at least 100 fliers to people door to door.
Door-to-door is a great way to do local advertising for an offline business. If you have flyers you are one step ahead of your competitors. I've had people today compliment me on the fact that I have nice looking, professional flyers, and have something to leave them that they just might want to keep around.
Here's some things I've learned while going door to door that might help you
1. Know your value. This is your business, when you approach someone at their door, you have to respect that its their property, but you also have to know that you are valuable to your customers. Your service will benefit them. This means your time is valuable, and you arent there to chat for a long time. Be direct and short. Don't apologize for coming up to their door, but don't intrude on their day or their environment.
2. Be friendly and be a real person. Go up with the intent to introduce yourself with business-to-client relationship-potential. For example I say something along the lines of "Hey, whats up. I'm ryan, I fix computers, remove spyware, viruses, and that sort. I also build computers and do websites. Let me know if you need me." I initiate the conversation and I also leave the conversation. People have things to do and they respect when you can show them that you understand that.
3. Expect some people to be offputting. Today some guy came up to me while I was at someone elses door, and approached me "Hey! is this yours? You left this at my door. I get tons of people dropping sh*t off at my door every day. I don't want soliciters." If he was respectful with me I would have apologized and moved on, but he was using me for a target for an emotional outburst. Really, you can't let it get to you, but also, you have to respect these guys' property. If you see a "no soliciters" mat, sign, or post at their door, then don't solicit. Move on.
4. Bring water and some energy. Pretty simple, but stay hydrated. You want to keep your mouth wet and feeling good. Bring some bottles of water. I leave some in my car and grab a drink every time I move locations. For an energy drink, I recommend a tea called Yerba Mate which is organic and full of antioxidants. It contains a natural form of caffeine that doesn't cause jitters and gives you a clean, steady boost of energy. Avoid red bull or any other drinks with high fructose corn syrup and loads of caffeine.
5. Talk to people you see working in front of their house, or getting out of their cars. These are perfect opportunities to just say hi quickly, throw out a contact, and be friendly. You'll experience many dry spells of unanswered doors and you'll start appreciating these people because they're definite recipients.
6. In the short time you're face-to-face, tell them your most valuable thing about your business. This is something that Jay Abraham mentions in his products.The idea, service, or distinction that separates you from the competitors is the most important thing that you can mention to people, ANY time you're talking about your business. What makes your business unique? Is it the price, is it the service, is it some special thing you offer to clients? Let them know. For me, I have a good catch phrase at the top of my flyer which compares me to Geeskquad, and I sometimes like to throw out a little "I'm cheaper than Geeksquad.". People understand Geeksquad thanks to Best Buy, so it's something that people can recognize.
7. Relax and be humorous with people. Remember you're just there to introduce yourself as a local neighbor who has a little business. These people could potentially be clients and or friends. Going door-to-door is fun you get to meet a lot of people. I love the little fun interactions. Don't be a serious-business-only type of face.
8. Bring your toolkit in your car. Bring a laptop with wifi and your usb sticks. In your little 10 second interactions, some people will mention "Oh, I got a computer thats X." In that case its a good opportunity to say something like, "Alright, well if you need me, you can call me today and I'll have it fixed within 24 hours to have it back to you." In that case if they leave you with a computer on the spot, you have some tools and supplies (and hopefully a car sticker!) so you look reputable and safe. This is just an idea, but I'm going to try this. I haven't gotten anybody wanting instantaneous service as of yet.
10. Keep your eyes and ears and senses open. You're going door to door. It's not dangerous because you aren't entering peoples houses, but just be careful. There's all kinds of people out there, good and bad, so just have sound judgement about what seems safe and what doesn't.
I've re-written this guide because my original post was poorly communicated. I was in sort of a egoistic-high trance and totally altered the intent or the message of the post, and started writing about 'sales'. I feel I was communicating that you're intruding on people and that was okay as long as it was for your business. That's not right, and I want to clear that up. You're just meeting locals and letting them know who you are. You have no intent to sell services on the spot.
Here's a sample of my flyer. It's professional, admirable, and catchy (I can say this because I didn't design it). Also on the back, I have a list of 'Tell-tale signs that you have Spyware.' You can get great flyers from clubflyers.com.
-Ryan
EDIT: I think I've miscommunicated what this thread is about. The goal of this is not to make sales at doors, or to try to sell something upfront, but to make a quick contact with your neighbors (I do this locally only) and leave them with something (a flyer) with info on how to contact you. The longest interaction I've had was 30 seconds. Most of the time I'm gone in 10.
The title should be: Introducing yourself Door-to-door.
**
Hi guys. I've just got back from handing out at least 100 fliers to people door to door.
Door-to-door is a great way to do local advertising for an offline business. If you have flyers you are one step ahead of your competitors. I've had people today compliment me on the fact that I have nice looking, professional flyers, and have something to leave them that they just might want to keep around.
Here's some things I've learned while going door to door that might help you
1. Know your value. This is your business, when you approach someone at their door, you have to respect that its their property, but you also have to know that you are valuable to your customers. Your service will benefit them. This means your time is valuable, and you arent there to chat for a long time. Be direct and short. Don't apologize for coming up to their door, but don't intrude on their day or their environment.
2. Be friendly and be a real person. Go up with the intent to introduce yourself with business-to-client relationship-potential. For example I say something along the lines of "Hey, whats up. I'm ryan, I fix computers, remove spyware, viruses, and that sort. I also build computers and do websites. Let me know if you need me." I initiate the conversation and I also leave the conversation. People have things to do and they respect when you can show them that you understand that.
3. Expect some people to be offputting. Today some guy came up to me while I was at someone elses door, and approached me "Hey! is this yours? You left this at my door. I get tons of people dropping sh*t off at my door every day. I don't want soliciters." If he was respectful with me I would have apologized and moved on, but he was using me for a target for an emotional outburst. Really, you can't let it get to you, but also, you have to respect these guys' property. If you see a "no soliciters" mat, sign, or post at their door, then don't solicit. Move on.
4. Bring water and some energy. Pretty simple, but stay hydrated. You want to keep your mouth wet and feeling good. Bring some bottles of water. I leave some in my car and grab a drink every time I move locations. For an energy drink, I recommend a tea called Yerba Mate which is organic and full of antioxidants. It contains a natural form of caffeine that doesn't cause jitters and gives you a clean, steady boost of energy. Avoid red bull or any other drinks with high fructose corn syrup and loads of caffeine.
5. Talk to people you see working in front of their house, or getting out of their cars. These are perfect opportunities to just say hi quickly, throw out a contact, and be friendly. You'll experience many dry spells of unanswered doors and you'll start appreciating these people because they're definite recipients.
6. In the short time you're face-to-face, tell them your most valuable thing about your business. This is something that Jay Abraham mentions in his products.The idea, service, or distinction that separates you from the competitors is the most important thing that you can mention to people, ANY time you're talking about your business. What makes your business unique? Is it the price, is it the service, is it some special thing you offer to clients? Let them know. For me, I have a good catch phrase at the top of my flyer which compares me to Geeskquad, and I sometimes like to throw out a little "I'm cheaper than Geeksquad.". People understand Geeksquad thanks to Best Buy, so it's something that people can recognize.
7. Relax and be humorous with people. Remember you're just there to introduce yourself as a local neighbor who has a little business. These people could potentially be clients and or friends. Going door-to-door is fun you get to meet a lot of people. I love the little fun interactions. Don't be a serious-business-only type of face.
8. Bring your toolkit in your car. Bring a laptop with wifi and your usb sticks. In your little 10 second interactions, some people will mention "Oh, I got a computer thats X." In that case its a good opportunity to say something like, "Alright, well if you need me, you can call me today and I'll have it fixed within 24 hours to have it back to you." In that case if they leave you with a computer on the spot, you have some tools and supplies (and hopefully a car sticker!) so you look reputable and safe. This is just an idea, but I'm going to try this. I haven't gotten anybody wanting instantaneous service as of yet.
10. Keep your eyes and ears and senses open. You're going door to door. It's not dangerous because you aren't entering peoples houses, but just be careful. There's all kinds of people out there, good and bad, so just have sound judgement about what seems safe and what doesn't.
I've re-written this guide because my original post was poorly communicated. I was in sort of a egoistic-high trance and totally altered the intent or the message of the post, and started writing about 'sales'. I feel I was communicating that you're intruding on people and that was okay as long as it was for your business. That's not right, and I want to clear that up. You're just meeting locals and letting them know who you are. You have no intent to sell services on the spot.
Here's a sample of my flyer. It's professional, admirable, and catchy (I can say this because I didn't design it). Also on the back, I have a list of 'Tell-tale signs that you have Spyware.' You can get great flyers from clubflyers.com.
-Ryan
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