@britechguy I used to feel the same way, but it's not money for nothing. It's business critical infrastructure as a service.
The business doesn't have to think about machine rotation, maintenance, of any endpoints anywhere. None of the connective infrastructure, and mostly don't have to think about their cloud infrastructure too.
It congeals 100% of IT reality into an operating expense, zero capital investment required.
That has tremendous value! But it obviously doesn't fit the SMB very well. The fact of the matter is most SMBs do not have the budget to handle IT correctly. But they run that risk to get to where they can, such is the nature of business. Things change when you transition to "enterprise." And there are opportunities to service businesses all along that spectrum.
What's changing now is the general liability and cyber liability insurance providers are clamping down hard. They're done paying for ransoms of any kind. So a TON of SMBs are facing the threat of no coverage at all or fork over. Many choose the former, and if the guy tying the shoe strings together doesn't do his job correctly... one negative cyber security event ends the company.
This isn't new of course. It's just easier to happen today than it was ten years ago, and several orders of magnitude more likely.
I do not personally like critical business infrastructure to be owned by anyone other than the company that uses it. But 2020 happened, that cat is well out of the bag now.