Thanks for the feedback guys. I've let the idea drop for a few weeks and been focusing on the local side of the business. I do believe that there is something in this though and it is back to my main focus after watching Eli the computer guys video on youtube about how "
Death of the IT profession (from about 40 minutes in)" It is time to take note of what we are doing.
Anyway for the local side an update.
As mentioned I've been working on a prospects list for my sales. This list is 200 companies that I will be targeting locally for managed IT services.
So how did I come up with this list?
My old employer that I recently left is a very successful managed IT service company. I've been studying their top clients and working out what types of industry/businesses these are. From that client list I've categorised each client into industry. Here are the most successful categories for managed IT services to support in my area:
Accountants
3rd Sector (non profit)
Recruitment
Property
Scrap & Waste services
Employment/Managment services
Finance
Healthcare
Oil & Gas services
Food supply chain
This is not a definitive list by any means and where I am in the world their are some future industries which have been on the decline for the last 30 years which are about to take off due to the Brexit. I'm not going to name them here in case theirs others reading from my neck of the woods.
As for the list above - I've done a basic yellow pages search on each category in my area. From this I've extracted 20 companies from each category. These are my prospects. I know have to refine the list down to weed out companies that are too large or too small (over 100 employees/under 10 employees) - they'll usually have an internal team.
Whilst IT Rockstars will have the capability to support internal IT teams it's not our main focus at this starting point.
The sweet spot is companies between 10-50 in size.
Once I've got my list refined the next job is to find out via some linked in stocking and cold calling who is the decision maker in regards to the IT function. Once I have this name it I'll be putting out a direct mail piece to them which I will share with you guys here.
Goal for this week is to have at least 100 names of decision makers. I will report back.
Also I did a new video 2 weeks ago about the best business wifi device - in my opinion it's the Meraki MR18. More expensive than Open mesh/Ubiquiti but easier to support.
I've specifically covered the Facebook Wifi login function in the video as I'm aiming this at business owners trying to market their business.