marketing campaign

[pceinc]

We have never done a marketing campaign that used more than one or two medias at a time. I'm interested to know what has worked best for those going after business clients. This is where I am in my marketing plan.

1) Signed up with MindMatrix for drip email and social network marketing.
2) Had a developer tweak the SEO for my website. Still a work in progress.
3) Designed and ordered post cards which will also be used as a postal drip campaign to mail to prospects. This will be service specific such as BDR solutions.
4) Monthly newsletter. A work in progress but I think I'm going with managednewsletters.com for base content. We will supplement this with our own content and content from MindMatrix.
5) Mailing promotional items. I've ordered a batch of 8GB USB drives and mouse pad coasters with our logo and website. Your more likely to have someone open your mailing if they can feel a lump in it. I just hope too many USB drives don't wind up in the trash.
6) Join a BNI group. This is a difficult one since our local chapter meets every Wed. at 7am. I'm working by then and can't always commit, so I may need to miss a meeting here and there. I've been told this could be an issue.

I have some other ideas but wanted feedback from veterans on what has worked best.

 

[frederick]

Looks good. We primarily work off referals and networking events, but mailong thi ngs with a lump in it tends to be effective at getting their attention.

My experience with BNI has been that they tend to frown on you missing any meeting. They demand 100% attendance or close to it for everything. But a networking group is good, it will help your business as long as you participate.

 

[neotechnet]

Interesting service managednewsletters. Just curious how do you plan to use it? On a blog, website or try to cultivate a mailing list? How do you think it will get business?

 

[pceinc]

Newsletters are a way to keep in touch with clients. It will be emailed, shared via social media, and possibly snail mailed. We used to do a mailed newsletter about 15 years ago when we only serviced residential or very small business with break/fix. It was effective at bringing in repeat business. Newsletters are effective at educating your customers and sparking interest in new products or services.

 

[Tony_Scarpelli]

I've had good luck with pennyflyers but you have to do a modest ad every single week. It takes 6-10 weeks to see a real payoff. It should breakeven the first few weeks and get better.

Don't put too much in the ad. Offer at least 25% discount of a simple service but have a way to escalate to a higher value service so even with the discount you are making a little change.

If your model is only to make $100 per client it is going to be difficult to pay for any advertising and make it back. So work on getting your average repair billing up first.