New brochure for managed services.

[ComputerPro]

These will be a Tri-Fold brochure, 100lb stock, gloss finish. They look super bright lime green on here for some reason but the green is more acid green, not glow in the dark green like shown here lol.
We did a Business one also, I'll post as soon as I have a proof. It's very similar just Business prices per system monthly and a few other tweaks.

Here is a PDF which may show correct colors... PDF VERSION, INSIDE PDF PAGE

 

[nlinecomputers]

Per computer? Per household? Is Business excluded? Need to have some disclaimer on that somewhere....

 

[acscva]

Looks very professional. What do you do for business customers?

 

[ComputerPro]

Per computer? Per household? Is Business excluded? Need to have some disclaimer on that somewhere....

On the inside square near the right it says 'prices are per system'.
We have a separate brochure for businesses. With monthly prices per system. I'll post that one when I get back in front of a computer.

 

[nlinecomputers]

I would put an asterisk by the prices and by that disclaimer. Other than that it is well done.

 

[ComputerPro]

I would put an asterisk by the prices and by that disclaimer. Other than that it is well done.

I might still have time to do that. You know what's funny is I had an Asterik there originally lol.

 

[Slaters Kustum Machines]

"Initial repair included" was added after the fact to the 6 and 12 month plans and has a "." period after it, but "unlimited" after the period is not capitalized. I'm about 99.9999% sure I would have missed the same if this was my flyer. Looks great though.

 

[kwest]

Great flyer. Does this end up making you more money than if the person brings in a virus 4 times a year? Or are you just going for volume. I am a break fix shop and I know a lot of you guys are moving to this model. Love the flyer and I am sure I could sell this to people especially if the first cleanup is included. How many if I charge 100 for virus removal and free tuneup would subscription prices be close to what you are asking?

Thanks in advance

 

[kwest]

Also do people ask about their personal data since you are remotely doing patches? I do remote service but I talk to them before anything is done so they know when it will happen.

 

[Markverhyden]

Really nice. You should pluralize repair, repairs, since you are using virus removals through out.

 

[Slaters Kustum Machines]

Great flyer. Does this end up making you more money than if the person brings in a virus 4 times a year? Or are you just going for volume. I am a break fix shop and I know a lot of you guys are moving to this model. Love the flyer and I am sure I could sell this to people especially if the first cleanup is included. How many if I charge 100 for virus removal and free tuneup would subscription prices be close to what you are asking?

Thanks in advance

I would rather offer a solution to my customer's problems more so than fixing the same issue 4 times a year and making money that way. For us that do managed services whether residential or SMB the idea is fix it once and make money on everything just working and be available when needed and keep an eye on things in the background. Obviously for residential the "be available and monitor in the background" is very limited. By fixing the issues once and providing ongoing preventative measures you offer great service and helps with word of mouth referrals.

 

[Markverhyden]

The whole purpose of MSP is to take the risk management out of the end user's hands, because we all know what their skill level is, and put it into the hands of the provider. That way you have much more control. And if the end user opts to put equipment outside of that managed ecosystem it's no longer part of the MSP agreement. So it becomes a T&M or flat rate, how ever the provider wishes to manage that repair.

 

[ComputerPro]

Great flyer. Does this end up making you more money than if the person brings in a virus 4 times a year? Or are you just going for volume. I am a break fix shop and I know a lot of you guys are moving to this model. Love the flyer and I am sure I could sell this to people especially if the first cleanup is included. How many if I charge 100 for virus removal and free tuneup would subscription prices be close to what you are asking?

Thanks in advance

At $99 per cleanup it would be close to $400 if they brought it in 4x a year. But the fact that they had to bring it in that many times is a big negative all the way around. Better to be on a $249 year plan and do everything automated for our benefit. For the customers benefit they now max out at $249 and don't have to worry about the need to pay for 4 clean ups. More of a win-win doing it this way.
You will def lose a tiny bit on the customers who had no prob coming in mult times a year and paying. But there are lots who come in every 2 or 3 years for service. You would make quite a bit more on those.
Plus with a proper setup RMM you do much less work to keep their systems clean. So in the end it's very profitable.

 

[gadgetfixup]

I must be missing the very obvious. We haven't ventured into MSP yet so I watch threads like this to see how you guys do it.

So I'm reading this brochure and what pops out at me is repairs are covered by this contract. So you get an older laptop, you know the deal, plugged HSF, half the plastic is melted or broken away from the exhaust area, poor thing has been cooking itself to death and had it not been for the recent malware infection it might not have been taken to the shop until it died a horrible death. We see many of these cases.

So for $149, you'll haul out the HSF to clean it, clean out the software infections and guarantee the computer for 6 months? What happens if he walks back in a few weeks later with a black screen? GPU finally gave out. Or what happens if he walks in with a bad hard drive or even a busted screen? Those are all covered?

The brochure says repairs are covered but the way I see it, you lost money on the first repair in my example with a 6 month contract. You created a 6 month liability for no extra money and if he doesn't renew you have no chance to recover what you lost from the onset. Do you really repair everything that breaks on a computer for 6 months for no charge? Buying them hard drives, motherboards and screens besides doing the labor for nothing?

I could understand such a contract on new equipment or fairly new equipment where the odds are a major failure is slim or covered by a manufacturer warranty but to do this on old consumer quality equipment seems like suicide. Of course like I said at first, I'm probably missing the obvious and there are restrictions, limitations of liability or other verbiage in the actual MSP contract that isn't on your brochure. Is that how it works? The brochure glosses over things and the MSP contract protects you?

 

[CLC]

I just love your shop, looks very clean and professional, and the brochure looks great.

 

[Markverhyden]

I must be missing the very obvious. We haven't ventured into MSP yet so I watch threads like this to see how you guys do it.

So I'm reading this brochure and what pops out at me is repairs are covered by this contract. So you get an older laptop, you know the deal, plugged HSF, half the plastic is melted or broken away from the exhaust area, poor thing has been cooking itself to death and had it not been for the recent malware infection it might not have been taken to the shop until it died a horrible death. We see many of these cases.

So for $149, you'll haul out the HSF to clean it, clean out the software infections and guarantee the computer for 6 months? What happens if he walks back in a few weeks later with a black screen? GPU finally gave out. Or what happens if he walks in with a bad hard drive or even a busted screen? Those are all covered?

The brochure says repairs are covered but the way I see it, you lost money on the first repair in my example with a 6 month contract. You created a 6 month liability for no extra money and if he doesn't renew you have no chance to recover what you lost from the onset. Do you really repair everything that breaks on a computer for 6 months for no charge? Buying them hard drives, motherboards and screens besides doing the labor for nothing?

I could understand such a contract on new equipment or fairly new equipment where the odds are a major failure is slim or covered by a manufacturer warranty but to do this on old consumer quality equipment seems like suicide. Of course like I said at first, I'm probably missing the obvious and there are restrictions, limitations of liability or other verbiage in the actual MSP contract that isn't on your brochure. Is that how it works? The brochure glosses over things and the MSP contract protects you?

I noticed that as well. But from past experience I would expect labor to be covered and parts are not. Looked around the OP's website and no mention of part coverage so that would need to be specifically addressed.

 

[Slaters Kustum Machines]

I must be missing the very obvious. We haven't ventured into MSP yet so I watch threads like this to see how you guys do it.

So I'm reading this brochure and what pops out at me is repairs are covered by this contract. So you get an older laptop, you know the deal, plugged HSF, half the plastic is melted or broken away from the exhaust area, poor thing has been cooking itself to death and had it not been for the recent malware infection it might not have been taken to the shop until it died a horrible death. We see many of these cases.

So for $149, you'll haul out the HSF to clean it, clean out the software infections and guarantee the computer for 6 months? What happens if he walks back in a few weeks later with a black screen? GPU finally gave out. Or what happens if he walks in with a bad hard drive or even a busted screen? Those are all covered?

The brochure says repairs are covered but the way I see it, you lost money on the first repair in my example with a 6 month contract. You created a 6 month liability for no extra money and if he doesn't renew you have no chance to recover what you lost from the onset. Do you really repair everything that breaks on a computer for 6 months for no charge? Buying them hard drives, motherboards and screens besides doing the labor for nothing?

I could understand such a contract on new equipment or fairly new equipment where the odds are a major failure is slim or covered by a manufacturer warranty but to do this on old consumer quality equipment seems like suicide. Of course like I said at first, I'm probably missing the obvious and there are restrictions, limitations of liability or other verbiage in the actual MSP contract that isn't on your brochure. Is that how it works? The brochure glosses over things and the MSP contract protects you?

For me I offer the yearly at $149.95 a year and only guarantee malware free and tune ups, nothing else is covered as you stated, with old equipment I could not cover hardware at any rate, unless I replaced it and it had it's own warranty. This is very limited MSP, again for me this includes virus free and tune ups, anything else is at standard shop rates.

 

[nlinecomputers]

I must be missing the very obvious. We haven't ventured into MSP yet so I watch threads like this to see how you guys do it.

So I'm reading this brochure and what pops out at me is repairs are covered by this contract. So you get an older laptop, you know the deal, plugged HSF, half the plastic is melted or broken away from the exhaust area, poor thing has been cooking itself to death and had it not been for the recent malware infection it might not have been taken to the shop until it died a horrible death. We see many of these cases.

So for $149, you'll haul out the HSF to clean it, clean out the software infections and guarantee the computer for 6 months? What happens if he walks back in a few weeks later with a black screen? GPU finally gave out. Or what happens if he walks in with a bad hard drive or even a busted screen? Those are all covered?

The brochure says repairs are covered but the way I see it, you lost money on the first repair in my example with a 6 month contract. You created a 6 month liability for no extra money and if he doesn't renew you have no chance to recover what you lost from the onset. Do you really repair everything that breaks on a computer for 6 months for no charge? Buying them hard drives, motherboards and screens besides doing the labor for nothing?

I could understand such a contract on new equipment or fairly new equipment where the odds are a major failure is slim or covered by a manufacturer warranty but to do this on old consumer quality equipment seems like suicide. Of course like I said at first, I'm probably missing the obvious and there are restrictions, limitations of liability or other verbiage in the actual MSP contract that isn't on your brochure. Is that how it works? The brochure glosses over things and the MSP contract protects you?

Stuff like that is why I wouldn't even do this for residential. Even my business MSP contracts are for labor only. For those clients I try to get them to purchase new equipment and get extended warranties. That way Dell or HP covers the parts and I cover the labor. Maintenance only is covered. So I bill for anything that is new at T&M rate. It's less then my breakfix rate. For example fixing a problem with QuickBooks would be covered. Upgrading Quickbooks to a new version would be a new project. Things like Java or Flash that might get new versions I don't call a new project that is part of maintenance.

 

[ComputerPro]

I must be missing the very obvious. We haven't ventured into MSP yet so I watch threads like this to see how you guys do it.

So I'm reading this brochure and what pops out at me is repairs are covered by this contract. So you get an older laptop, you know the deal, plugged HSF, half the plastic is melted or broken away from the exhaust area, poor thing has been cooking itself to death and had it not been for the recent malware infection it might not have been taken to the shop until it died a horrible death. We see many of these cases.

So for $149, you'll haul out the HSF to clean it, clean out the software infections and guarantee the computer for 6 months? What happens if he walks back in a few weeks later with a black screen? GPU finally gave out. Or what happens if he walks in with a bad hard drive or even a busted screen? Those are all covered?

The brochure says repairs are covered but the way I see it, you lost money on the first repair in my example with a 6 month contract. You created a 6 month liability for no extra money and if he doesn't renew you have no chance to recover what you lost from the onset. Do you really repair everything that breaks on a computer for 6 months for no charge? Buying them hard drives, motherboards and screens besides doing the labor for nothing?

I could understand such a contract on new equipment or fairly new equipment where the odds are a major failure is slim or covered by a manufacturer warranty but to do this on old consumer quality equipment seems like suicide. Of course like I said at first, I'm probably missing the obvious and there are restrictions, limitations of liability or other verbiage in the actual MSP contract that isn't on your brochure. Is that how it works? The brochure glosses over things and the MSP contract protects you?

It's not stated on the brochure as we can only fit so much but we have an agreement upon sign up and we also explain that it does not cover hardware at all. We also decide which equipment we want on our program and we are not obligated to accept any. If the laptop is too old as stated and we knew it would be a nightmare to support we wouldn't offer the program for that system. MSP has to be a win-win for everyone or it doesn't work out. We've played with many different options over the years and have stripped it down to what we are offering now. Knock on wood, we have never had a terrible experience where we've lost money on any customer. But keep in mind how far you bend directly depends on how many systems you have out there divided by the occasional problematic unit. If you have thousands of systems on MSP and have to eat 10 per year then no biggie at all. In the end it's all a numbers game.
And you are correct the brochure isn't meant to be an end all contract, its meant to be a sales flyer with the sole purpose of getting interest from a potential customer so we can sell them into our MSP program. We verbally handle all the odds and ends and have other paperwork to finalize.

 

[ComputerPro]

Another way to look at it is like this. If you took your repairs (software, virus, cleanup etc) per client and figured out how many times they came in per year you would get your yearly total for that customer. If you found out that 'most' of your customer base came in 1 to 1.5 times a year and you charged $100 per cleanup (very average price around the US) then you are bringing in $100 - $150 on avg per cust per year. If you get them on managed services and are able to get $250 per year, you just about doubled your revenue per customer. Now that the math is done in your favor, you proceed to step 2 which is find a good RMM and a great system so they NEVER need service. Other than the automatic maintenance that is done for you. You will have to service a small percentage but the leverage of your RMM and a good system will offset any oddball repairs that come up. After ALL is said and done, "if done correctly" your profit per customer should be much greater than before. We always look at the end result and then improve upon the things we can, like automating as much as possible. The more you automate the more money you make in the end as it equates to the less work you do for the same amount of money.