So are you approaching local businesses there? Curious about your marketing strategy in a new town.
Going back to what I did years ago.....
*BNI group.....already visited a particular chapter twice (once last winter to initially get a feel for the group). Love the group. I did BNI years ago, for about 10 years, the final year I was chapter president. I know a lot of people don't like BNI or get much out of it...but I got a lot out of it, was very involved with the group, and fundraisers.
*This BNI group also has a very good website guy...and in my early years of BNI, I cross pollinated a lot of business with a good website guy that was in the chapter back then.
*Joining the local chamber of commerce. Back in CT...we're the IT guys for our Chamber...and get good visibility there. AND...there is an island about 5 miles down the road....home to some mega $ peeps...summer home to some well known celebs....and oddly enough, this island also has people going there that are from an island just off where I worked before...where I was pretty much the only IT guy that went out there. And I'll be joining the chamber on this island too.
*Advertise in the local town newspaper...and I'm considering talking to them about doing a regular "IT/Computer column". Tossing that idea around. It's a big commitment.
*The town I'm in...still has an old Florida "small town" feel to it. I love to get involved in community events, love doing things like organizing beach cleanups, etc. So even though I'm an outsider....a "damn yankee...go home"...I have the fortitude to break through that. I'm a people person. So I'll use those events to "meet potential clients".
There are 3x other "computer shops" in the area. At least 2 of them focus on "residential work"....so I really just have 1x that is "MSP"...to go against. I'll walk into those shops and talk with them. Because..that's how I am. I know most won't walk into "the competition" and want to strike up a conversation...but...I'm the opposite there. I'm actually good friends with the two owners of a fairly large MSP close by my place up in CT...and was building a friendship with senior tech at another MSP that was growing very fast just minutes from my old office. There's enough fish out there for all of us!