Static build up is more a colloquial term. I can remember in High School we did some experiments around that. The longer you subject an object to a charge building activity, like rubbing a glass rod with silk material, the more energy the discharge dissipates when grounded. We actually had some fun with that, if you know what I mean.......
In this part of the world it's usually associated with laundry in the dryer. So they can sell people on fabric softener or drier sheets.
I worked at CompUSA with a tech, Steve, who fit that Dunning Krugger description to a T. Amongst other incredible claims he used to tell customers that their machine failed because of cascading bad electrons flowing through the air. Yes, he really did say that. After he told that to an EE from the nearby US Army Natick Labs, store management told the tech manager Steve could no longer talk to customers.