Bullets for services and why you

[Tech Savvy]

Hi Guys,

I’m really excited, just bought a van. 2012 Ford E250 with ladder rack, shelving, cargo partition and all.

So now I’m brainstorming some ideas for the vinyl lettering. I want it to be very simple bullet points that address two things: what services we offer, and why us. My target is small- med business work, and I’m looking to stay away from residential.

I thought I’d post my idea so far, maybe get some critique, but also maybe you guys can give some simple bullets about your business that we can share for ideas.

I want to keep it to 3-4 bullets for each. So far I have:

Services:
- Business IT Support
- Consulting, Installation and Upgrades
- Network Security

Why Us:
- Fast
- Reliable
- Certified Professionals

The lettering won’t include the headings, just the bullets.


Also across the bottom I have it say “Locally owned and operated”. We’re in a fairly small town, and reputation is everything.

Any ideas?

 

[nlinecomputers]

New Jersey? Just drive around for a bit and the bullet points will appear by themselves. I've seen the Sopranos.

Beat me to the joke.

 

[Tech Savvy]

New Jersey? Just drive around for a bit and the bullet points will appear by themselves. I've seen the Sopranos.

Haha you know my feelings: everyday is a gift. Its just... does it have to be a pair of socks?


Sent from my iPhone using Tapatalk

 

[Markverhyden]

Ohh... The temptation is great. But I'll keep it on the path.

First thing is to make sure your lettering is legible from a distance. Which means not only size but color contrast to background as well as spacing and font type.

On content. I'd try to be more specific, like using Cabling or Printer Repair. If you do cabling then you need to make sure you have everything properly done, including licensing. I'm sure NJ is one of those States like RI. Very protective of Unions. You have to be licensed to run any copper at all unless you're the property owner. Even then you still have to pull a permit.

I'd make sure the front and rear have a simple, easy to remember message. Like send text to a vanity number or FB/Twitter to some easy to remember handle.

Are you planning on doing this yourself or hiring someone?

 

[SAFCasper]

Personally, I think words like Fast, Reliable etc are pointless in advertising. Any company is going to say those things about themselves. Unless you can back it up (eg. "see our 5* ratings on ...") then it doesn't differentiate you from anyone else.

 

[Porthos]

Make sure you've spoken to your insurance company before committing yourself.

Yup. Insurance goes up as well. You are also more of a target for lawsuits after an accident.

 

[Tech Savvy]

Are you planning on doing this yourself or hiring someone?

Definitely hiring a professional sign company. I’ve gotten a couple of proofs so far, but nothing too great yet.

Here is the latest (still needs a lot of work)

Personally, I think words like Fast, Reliable etc are pointless in advertising. Any company is going to say those things about themselves. Unless you can back it up (eg. "see our 5* ratings on ...") then it doesn't differentiate you from anyone else.

This is a great Point and definitely something my idea is lacking... credibility. I need to add a validating statement that displays credibility.

Yup. Insurance goes up as well. You are also more of a target for lawsuits after an accident.

Agreed, but insurance is a big part for the business in general. Currently I have general liability, professional liability, commercial car insurance and personally an umbrella policy on top of it all. Maybe it all might be slightly over insured for the amount of revenue I bring in yearly, but it provides me with comfort, so I’m okay with that.

 

[Markverhyden]

1. Lettering looks great.
2. Does a search for "Tech Savvy" bring you up on the first page of options?
3. What and how are you certified? Something you can scan in and post as a subpage on your website? Granted most people will ignore that since there are no public certifications required for general computer repair except with CA's BEAR license.
4. If you're going to push network security then you should seriously think about getting Errors and Omissions. Check with your underwriter but I don't think you'd be covered under GL if you had an ID ten T moment configuring a firewall that allowed someone to get in and steal credentials.
5. I still think it's a good idea to have something on the back and the hood. Those are the two parts that have the longest visibility time in traffic.
6. I'd not worry about someone breaking into the van unless you had something like "honk if you want to buy an iPhone right now" plastered all over the van. Increased possibility of being sued in an accident is, unfortunately, a reality.
7. Validation/credibility. Do you have a Google Business page? Don't be ashamed to call to the customers that you know well and ask them to leave you some reviews. Or maybe add a references available point.

 

[Tech Savvy]

1. Lettering looks great.
2. Does a search for "Tech Savvy" bring you up on the first page of options?
3. What and how are you certified? Something you can scan in and post as a subpage on your website? Granted most people will ignore that since there are no public certifications required for general computer repair except with CA's BEAR license.
4. If you're going to push network security then you should seriously think about getting Errors and Omissions. Check with your underwriter but I don't think you'd be covered under GL if you had an ID ten T moment configuring a firewall that allowed someone to get in and steal credentials.
5. I still think it's a good idea to have something on the back and the hood. Those are the two parts that have the longest visibility time in traffic.
6. I'd not worry about someone breaking into the van unless you had something like "honk if you want to buy an iPhone right now" plastered all over the van. Increased possibility of being sued in an accident is, unfortunately, a reality.
7. Validation/credibility. Do you have a Google Business page? Don't be ashamed to call to the customers that you know well and ask them to leave you some reviews. Or maybe add a references available point.

Thanks for the response Mark!
2. For the search “tech savvy” I come up in google places, “tech savvy computers” or “tech savvy nj” I come up in both places and search results.
3. I do have a list of the certs on my website although it’s kind of outdated. I should update that.
4. I definitely agree, E and O falls under my Professional Liability policy. My insurance guy equates it to a medical malpractice policy. He was saying that a medical malpractice policy is a professional liability policy and that my policy is the IT Consultant form of that.
5. I agree, as of now I’m doing the two sides and the back, but if you think the hood also has value I’ll definitely add that in too, I didn’t include it because I thought the hood would be hard to read since it’s more parallel to the road.
7. Yes! The google business page is a must, that brought in a lot of business especially with good reviews. I’m at a 4.9 right now and the only reason why is because I got a 3 star from someone I never did work for. -_-

 

[glricht]

We're onsite-only and have had vehicle advertising since 2008. (Am jealous of your nice van as opposed to my SUV) When I first designed the lettering, got some great advice from a pro that specialized in vehicle ads. Pic of my first SUV is below.

People will see your vehicle in two situations:

1. On the open road in traffic
   1. They'll see it for about 2 seconds max, so your message has to "stick" quickly, e.g. business name/logo, what you do (VERY general, e.g. "PC Repair") and how to contact you (e.g. phone number).
   2. Large font, easy to read in 2 seconds, colors stand out, etc.
2. When it's parked somewhere (e.g. outside a job site)
   1. They'll have more time to take in the ad
   2. Additional bullets could help
   3. Show your web site for people who want to check you out further

 

[Your PCMD]

Services:
- Business IT Support
- Consulting, Installation and Upgrades
- Network Security

Point 1 and 2 are the same, just use point 1. Think about it. Hell, you can even throw in point 3 as well.

Services:

• Business IT Support
• Remote IT Services
• Network Security

Thats even better.

 

[Tech Savvy]

Point 1 and 2 are the same, just use point 1.

I consider 1 and 2 to be different beasts. 1 is ongoing support and 2 is one-off project work.

Maybe I should include “on-going” somewhere? Instead of business?

I like the addition of Remote IT Services, thanks for the feedback!