Chrome might include ad blocker

I've been noticing lately that both adblock plus and UBlock Origin hasn't been able to keep up with blocking all pop-ups anymore. It wouldn't be worth it to me to install a separate extension if Chrome could do it just as good. It would be a smart move for them I think.
 
trevm999 said:
I've been noticing lately that both adblock plus and UBlock Origin hasn't been able to keep up with blocking all pop-ups anymore. It wouldn't be worth it to me to install a separate extension if Chrome could do it just as good. It would be a smart move for them I think.
Click to expand...
I have added pi-hole on Ubuntu to both our home and business network coupled with uBlock Origin. Obviously this isn't a good fit for everywhere, but fun to play with and basically maintenance free.
 
trevm999 said:
I've been noticing lately that both adblock plus and UBlock Origin hasn't been able to keep up with blocking all pop-ups anymore. It wouldn't be worth it to me to install a separate extension if Chrome could do it just as good. It would be a smart move for them I think.
Click to expand...
If you use block lists then yes, they cannot keep up.
You need to use dynamic rules. Meaning: instead of using pre-defined lists, you start with all hosts blocked by default, and you enable only those that you know and trust. Then you will never have any issues ever again.
https://github.com/gorhill/uBlock/wiki/Dynamic-filtering:-quick-guide
 
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The dynamic adding is also known as uMatrix, and while I run it myself on my primary browser there's no way I'd ever consider putting it on a customer system. I wouldn't even put it on some coworker systems.

The problem with Chrome incorporating adblocking is that what's built in becomes the new baseline. Think of the advertisers as zombies chasing your group through the blighted urban hellscape, and "I don't have to be faster than the zombies, I just have to be faster than someone else." Right now adblockers work (mostly) because the baseline is that most people's browsers don't have them, so the people using them are "faster than zombie chow." Built-in adblocking raises that minimum, so the ad networks will have to come up with different solutions and the "easy" blocking options will all be gone just like the "easy" antibiotics are.

As even addon-based adblocking becomes more common I fully expect to see the new model (at least for larger sites) become ads served from the original site domain through invisible-to-the-end-user integrations with the CMS.
 
I am also curious to know if it will block Google ads. If not, and they block competitors ads, I don't see it surviving a lawsuit.
 
Opera already has an inbuilt ad blocker, but I'm not sure how effective it is. I use uBlock Origin on some of my comps and uBlock Matrix on others.Screenshot from 2017-05-04 12-17-27.png
 
I haven't really looked at it, but I was under the impression that Youtube has managed to set things up to be much harder to block since they started pushing Youtube Red (should we just call it "Redtube?" Oh wait, that's something very different....). Without digging into it I assumed that they were largely pushing the ad content through the same video backend, so it's hard to block without false positives.
 
Ask yourself this: "Why would Google put a built in ad-block into their browser?".

And let me answer that for you. One word- money!

Google wants all the money. AdBlock already takes money from companies/people to allow their ads to "slip" through (uBlock is not far behind, so I've heard). So what better way than to get more money and decrease or eliminate competition than to create your very own ad block and incorporate it into your browser and get paid by the same companies/people to allow their ads to slip through? Google thrives because of ads- its how they became the #1 search engine and was able to create an IPO.
 
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If they are able to create a standard for web ads and block all the rest it could be a great move. IE no flashing ads no sound and no breaking tables on the page.
 
Your PCMD said:
Ask yourself this: "Why would Google put a built in ad-block into their browser?".

And let me answer that for you. One word- money!

Google wants all the money. AdBlock already takes money from companies/people to allow their ads to "slip" through (uBlock is not far behind, so I've heard). So what better way than to get more money and decrease or eliminate competition than to create your very own ad block and incorporate it into your browser and get paid by the same companies/people to allow their ads to slip through? Google thrives because of ads- its how they became the #1 search engine and was able to create an IPO.
Click to expand...
I did ask myself that and came up with much the same answer. When they say "ad blocker" they mean everyone else's ads.
 
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I used to use ABP or Adblock Plus, which was great, but several websites started complaining about Adblockers, and I switched to uBlock Orion and enabled a custom list to block adblock detectors...

Fast forward about 6 months and uBlock is annoying in that it blocks too much legitimate stuff causing legitimate pages to not load too often. I now switched back to ABP.
 
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NETWizz said:
I used to use ABP or Adblock Plus, which was great, but several websites started complaining about Adblockers, and I switched to uBlock Orion and enabled a custom list to block adblock detectors...

Fast forward about 6 months and uBlock is annoying in that it blocks too much legitimate stuff causing legitimate pages to not load too often. I now switched back to ABP.
Click to expand...
Will you make up your mind? :rolleyes::p:D

I use Adblock for clients who insist on IE, others get uBlock Origin.
Personally I use uBlock origin and uBlock Matrix.
Although, Opera now has a customisable "adblocker" built in. I've added the "BlockZilla Super List" and a few others and it seems to work just as well as uBlock Origin/Matrix
 
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