False negative Google review posted by local competitor employee

We have done quite well with google reviews and free index (UK Business Site) reviews. We use repair shop R and automate an email a few days after a machine has been collected asking if the customer is happy with everything and if not to contact us, if they are happy to write a review to help future prospective customers with a link to a web page with instructions. http://www.northwestpcdoctors.co.uk/write-review/

We have also in the past given cards out with an offer of an 8gb pen drive (We pay £2.38 Each for) if the customer leaves a review on one of the sites.

I try to respond to all reviews either positive or negative to show potential customers that we are interested in getting the job right.

So far we have done pretty well from this approach
 
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