Humor Section!

The thing that amazes me is that this is a real product.

Not that those who are in the never-ending pursuit of the hottest hot sauce will ever stop, it's the choice of name that I doubt would have "market tested" well and that some stores may not prefer to give shelf space.
It sells in all major chains here, we have a laid back sense of humour here in Australia and it sells very well. I think it is a marketing genius! The business has made a profit of $3.9 million.
 
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