hightechrex
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A Gecko doesn't scream out car insurance and a duck (aflac) doesn't scream out health insurance, etcc
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What do you think about my logo?
- Thread starter hightechrex
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A Gecko doesn't scream out car insurance and a duck (aflac) doesn't scream out health insurance, etcc
Cambridge PC Support
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Are you starting to get the impression that the dinosaur thing isn't really going to work?
RichmondTech
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When you get an advertising budget like Geico or Aflac, you can use the T-Rex. Until then, you might want to think of something else.
hightechrex
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Noope. I dont think so. I love the idea and all my friends and family do as well.
16k_zx81
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There are plenty of companies and services that have a completely unrelated name/image to what they do. Thats not at all uncommon and can work from a 'distinctiveness' perspective. I really dont think thats the issue here.
The logo definitely needs refinement. I think we can agree that its a do-over job.
However, if you think about it;
HostGator
Apple
Asus
Amazon
Lotus
Virgin
.... etc
There's a very long list of company names that could easily have inspired a "WTF?!" moment from naysayers at the outset
The logo definitely needs refinement. I think we can agree that its a do-over job.
However, if you think about it;
HostGator
Apple
Asus
Amazon
Lotus
Virgin
.... etc
There's a very long list of company names that could easily have inspired a "WTF?!" moment from naysayers at the outset
So feedback sources that are completely subjective with no industry knowledge are better than objective opinions from those in the industry?
How exactly?
Don't get me wrong, you can make that theme work, but I think you may need to let some defenses down to better absorb feedback given to you.
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phaZed
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I agree with 16k_zx81,
I don't think you have to abandon the dinosaur all together, but the logo you have from your designer is... well... not good... bordering on childish looking IMO.
The dinosaur in your current design does not help the customer figure out what "high Tech Rex" is. The emphasis in the wording is all wrong too.. the "T" and Rex is capitalized.. to spell out "T-Rex"... but why? If you want you company to be "TRex".. make it T-Rex. I would drop the T-Rex capital letter emphasis.
The words are hard to read. Scalability for letter heads, shirts, etc will be an issue down the road, guaranteed.
Why is the dino so mad? Sure, it's an ancient animal.. but that's the problem. The dino, to me, should be more sophisticated and more of a mascot, like the Geico guy. The last thing someone wants to see in their face when looking for computer repair is a snarling beast...
Go for the 48hrlogo job... you will get a professional looking logo for $100 as the others stated.
I don't think you have to abandon the dinosaur all together, but the logo you have from your designer is... well... not good... bordering on childish looking IMO.
The dinosaur in your current design does not help the customer figure out what "high Tech Rex" is. The emphasis in the wording is all wrong too.. the "T" and Rex is capitalized.. to spell out "T-Rex"... but why? If you want you company to be "TRex".. make it T-Rex. I would drop the T-Rex capital letter emphasis.
The words are hard to read. Scalability for letter heads, shirts, etc will be an issue down the road, guaranteed.
Why is the dino so mad? Sure, it's an ancient animal.. but that's the problem. The dino, to me, should be more sophisticated and more of a mascot, like the Geico guy. The last thing someone wants to see in their face when looking for computer repair is a snarling beast...
Go for the 48hrlogo job... you will get a professional looking logo for $100 as the others stated.
dgast
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Logo
Go simple on this and you keep the T-rex just have the T-rex typing on a laptop and use a simple font for the name, it would add some fun to it. Kinda like Barney the purple dino typing on a computer. Kiss method!!
Hey, what do you want for 2 cents!!
Go simple on this and you keep the T-rex just have the T-rex typing on a laptop and use a simple font for the name, it would add some fun to it. Kinda like Barney the purple dino typing on a computer. Kiss method!!
Hey, what do you want for 2 cents!!
hightechrex
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I am absorbing all the feedback, im taking mental notes of everyone's feedback and applying them. Im not gonna throw out the t-rex.. the name, the theme, everything revolves around the t-rex. Im just trying to perfect the logo and have no intention of giving it up. I've read every comment and have put alot of thought into everything loll
RichmondTech
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I'd be digging a dino sitting at a computer.
phaZed
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Same here.. With a Button up shirt and a tie..
hightechrex
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lmaoo, some of you are getting wherie im going with this.. i think? The concept as a whole is supposed to be a little strange. Something that stands out and sticks in the mind. There is no correlation between dinosaurs and fixing computers; thats what im going for. Maybe the dino should be less intimidating. We will see
phaZed
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I'm with you Rex.. it CAN work, and I think it would work well, it's the execution that will be the deciding factor.
My son loves these books "How do Dinosaurs.." http://www.scholastic.com/titles/dinogoodnight/
The Dinosaurs depicted in the book are in place of the child... kicking the back of the drivers seat, making messes when eating, not doing chores, etc..
It's a cute series. I think that you could easily have a logo in which the Dinosaur is dressed as a tech and wearing some reading glasses.. you know, like a professional dinosaur
With all seriousness, all joking aside, I think your idea is sound.. and like you have said.. do not "give up" on the idea. But please don't go with what you have now.
There's a fine line between memorable and weird, and the current logo as presented is weird to me. When marketing and doing logos like this there should be a "reason" for everything in the logo... or at least a reasonable reason LOL! Let the customer figure the reason, right or wrong.
When I look at the logo I see:
*Something wrong with the color of the words... it's too much "basic" color I guess; it just doesn't pop.
*I wonder why the TRex is eating "ech" from Tech
*I wonder why the Screws are in the TRex??? I think you did it to add a mechanical/techiness to the dino, but it fails for me. Don't like them. Flat-head screws are for wood!
If the TRex is supposed to be THE "High Tech Rex"... well, I would like my computer back without teeth marks!
My son loves these books "How do Dinosaurs.." http://www.scholastic.com/titles/dinogoodnight/
The Dinosaurs depicted in the book are in place of the child... kicking the back of the drivers seat, making messes when eating, not doing chores, etc..
It's a cute series. I think that you could easily have a logo in which the Dinosaur is dressed as a tech and wearing some reading glasses.. you know, like a professional dinosaur
With all seriousness, all joking aside, I think your idea is sound.. and like you have said.. do not "give up" on the idea. But please don't go with what you have now.
There's a fine line between memorable and weird, and the current logo as presented is weird to me. When marketing and doing logos like this there should be a "reason" for everything in the logo... or at least a reasonable reason LOL! Let the customer figure the reason, right or wrong.
When I look at the logo I see:
*Something wrong with the color of the words... it's too much "basic" color I guess; it just doesn't pop.
*I wonder why the TRex is eating "ech" from Tech
*I wonder why the Screws are in the TRex??? I think you did it to add a mechanical/techiness to the dino, but it fails for me. Don't like them. Flat-head screws are for wood!
If the TRex is supposed to be THE "High Tech Rex"... well, I would like my computer back without teeth marks!
hightechrex
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I'm with you Rex.. it CAN work, and I think it would work well, it's the execution that will be the deciding factor.
My son loves these books "How do Dinosaurs.." http://www.scholastic.com/titles/dinogoodnight/
The Dinosaurs depicted in the book are in place of the child... kicking the back of the drivers seat, making messes when eating, not doing chores, etc..
It's a cute series. I think that you could easily have a logo in which the Dinosaur is dressed as a tech and wearing some reading glasses.. you know, like a professional dinosaur
With all seriousness, all joking aside, I think your idea is sound.. and like you have said.. do not "give up" on the idea. But please don't go with what you have now.
There's a fine line between memorable and weird, and the current logo as presented is weird to me. When marketing and doing logos like this there should be a "reason" for everything in the logo... or at least a reasonable reason LOL! Let the customer figure the reason, right or wrong.
When I look at the logo I see:
*Something wrong with the color of the words... it's too much "basic" color I guess; it just doesn't pop.
*I wonder why the TRex is eating "ech" from Tech
*I wonder why the Screws are in the TRex??? I think you did it to add a mechanical/techiness to the dino, but it fails for me. Don't like them. Flat-head screws are for wood!
If the TRex is supposed to be THE "High Tech Rex"... well, I would like my computer back without teeth marks!
Quite an interesting insight; never looked at alot of your points from that POV. Infact I agree with most of your points, except for the fact that the T-Rex eating the "ech" is apparent. He's badass and can do that, he wants his presence known
May I politely suggest that "bad ass" doesn't pay the bills? It's necessary to remember that all kinds of people will be looking at this... I am color blind, and find it extremely hard to make sense of. There will be folks with other types of vision problems seeing it also, as well as older folks (who probably have more money to keep you in business in the first place), and so on.
Rick
hightechrex
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At the moment Im merely humoring the situation. The logo is going through strict revision as we speak. It was only one of many drafts loll
Martyn
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Correct..........most of my clients(residential) are the elderly, poor sighted or non tech women. The youngsters are already half way there as they have grown up with computers so a large % of my business are 50+.
hightechrex
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OK, here is an entirely new concept (what i emailed the designer)
"Ok, im come to the conlusion that the original T-Rex was too aggressive and wasnt suitable. Clients wouldn't understand its significance. Make him more "personable" and friendly. At the moment he isnt accessible and doesn't really instantly correlate to PC repair. Maybe make him scratching his jaw with one of 3 claws (thinking), with some reading glasses, and a more relaxed friendly expression. Have him at the side (or behind) the logo or something; not biting it. Still mechanic though. Maybe make his teeth a "part of" his face, as in not pronounced."
"Ok, im come to the conlusion that the original T-Rex was too aggressive and wasnt suitable. Clients wouldn't understand its significance. Make him more "personable" and friendly. At the moment he isnt accessible and doesn't really instantly correlate to PC repair. Maybe make him scratching his jaw with one of 3 claws (thinking), with some reading glasses, and a more relaxed friendly expression. Have him at the side (or behind) the logo or something; not biting it. Still mechanic though. Maybe make his teeth a "part of" his face, as in not pronounced."
16k_zx81
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having worked with a few sub-contracted designers, I have found that the best way to get things done how I want them is to send examples of what I need.
Not being in the same room and able to discuss face-to-face makes a significant difference to the quality of the communication.
Providing appropriate visual clues goes a long way to bridging this gap....
hightechrex
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This is FAR from the final draft, but just a representation of the new direction. Im using the text on the bottom as opposed to the one on the bottom, it may or may not even be using the same placement. I'm going to have the eyes MAYBE somethin a little more like the ones below, but NOT BLUE. The current eyes+glasses combo will be thrown out and replaced. The textures and everything will also be refined further. Stay posted
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